Prolijo Mezcal
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Prolijo Mezcal
THE TASK
To create awareness about Oaxaca, Día de Muertos (Day of the Dead), and Mezcal.
THE SOLUTION
CELEBRATE AND REMEMBER
LIMEGREEN MOROCH
STRATEGY, CREATIVE DIRECTION, DESIGN
The Results
Online engagement with the brand was high and there was a thirty nine percent increase in sales.