PROLIJO MEZCAL
PROLIJO MEZCAL
THE TASK
To create an Alexa Skill to help educate the consumer about Prolijo Mezcal, mezcal, agaves, distillation process, and Prolijo Mezcal.
THE SOLUTION
LISTEN TO THE SPIRIT
PERSONAL
STRATEGY, CREATIVE DIRECTION, UX
Learn about different agaves
There are more than 45 agave varieties of Mexico to produce and distilled mezcal.
Learn about piñas
The shaving is different for the agave Piñas vs Tequila. The different varieties of agaves to produce mezcal.
Learn about Prolijo Mezcal’s process
The distilled process is different vs tequila and the agave is roasted underground.
Learn about different expressions
Prolijo Mezcal has seven different expressions including Espadín, Tobalá, Madrecuishe, Tepeztate and a Pechuga with Mole and seasonal fruits distilled.
Learn about Prolijo Mezcal cocktails
Mezcal is versatile, and you can make from a margarita to the most complex cocktail out there. The listener can text the cocktails from the Alexa skill to a smartphone.
The Results
We launched the first Alexa skill for a mezcal brand. The download rate for was good and listeners began sharing recipes via text immediately. The skill got high reviews.