THE TASK
To create a fun authentic artisanal mezcal brand.
THE SOLUTION
TOMA DE MI CORAZÓN (DRINK FROM MY HEART)
PERSONAL
STRATEGY, CREATIVE DIRECTION, UX, DESIGN, PHOTOGRAPHY
I came up with an engaging name that’s easy to pronounce in the US and a logo to match the name. Designed a bold, daring look giving the brand an edgy voice.
The Results
Petunia Mezcal is quickly becoming the house mezcal for several bars and restaurants. Petunia launched the first week of December 2019. The brand sold 560 cases in the first six weeks.