DiGiorno
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DiGiorno
THE TASK
To create a message to demonstrate the benefit of buying DiGiorno pizza instead of ordering pizza for delivery. DiGiorno Pizza is the same as a delivery pizza but at a better price. At the time gas prices were high.
THE SOLUTION
DIGIORNONOMICS
DRAFT FCB CHICAGO
ART DIRECTION, DESIGN
The Results
The banners performed very well and the results were very satisfactory for the client. The client liked the idea very much that they decided to create a television commercial and run it national. Not often you see a simple web banner driving an idea for television. ↓