THE TASK

To create a fun authentic artisanal mezcal brand.

THE SOLUTION

TOMA DE MI CORAZÓN (DRINK FROM MY HEART)


PERSONAL

STRATEGY, CREATIVE DIRECTION, UX, DESIGN, PHOTOGRAPHY

 
 
 
ProlijoMezcal_Lable.jpg
PetuniaMezcal_Pit.jpg
PetuniaMezcal_Bottles.jpg
 
 
 
 

I came up with an engaging name that’s easy to pronounce in the US and a logo to match the name. Designed a bold, daring look giving the brand an edgy voice.

 
 
 
 
PetuniaMezcal_MainImage.jpg
PetuniaMEzcal_Site.jpg
PetuniaMezcal_Site.jpg
...3D6B64A9-2DAA-4E9A-B539-BD73DE66CC2C-1563-0000011F7A25A16F 2.GIF
...367E764C-9CA6-4D1D-B34D-3DE02C02B180-1563-0000011DF0F22417 2.GIF
...DAA138AB-3A79-4C15-B0E7-B4B56C9D7FAB-1563-0000011EE758D421 2.GIF
PetuniaMezcal_SocialMedia.jpg
Petunia_T_Shirts.jpg
Petunia_Print.jpg
Petunia_Mezcal_Photography.jpg
 
 
 

The Results

Petunia Mezcal is quickly becoming the house mezcal for several bars and restaurants. Petunia launched the first week of December 2019. The brand sold 560 cases in the first six weeks.

 
 
 
 
 
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