THE TASK

To launch the new Contour box with voice activated remote control.

THE SOLUTION

EXPERIENCE TV REDEFINE


FCB CHICAGO

STRATEGY, CREATIVE DIRECTION, CREATIVE TECNOLOGY

 
 
 
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Strategically we created three different messages to capture customer’s attention. We utilizing email, dm, social media and video, driving them to a one of a kind online demo.

 
 
 
 
 
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The interactive interface demonstrates the usability of the New Contour Voice Remote and innovative on-screen guide. Tap the screen with the remote, say what you want to watch and the adjacent screen responds with content. Watch the video below:

 
 
 
 
 
 
 
 

The Results

Strategically we created three different messages to capture customer's attention. We utilized e-mail, dm, social media and video, driving them to a one of a kind online demo.

The interactive interface demonstrates the usability of the New Contour Voice Remote and innovative on-screen guide. Tap the screen with the remote, say what you want to watch and the adjacent screen responds with content.