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inside.jpg

eljimador.com


brand repositioning

creative-art direction/design
"draftfcb chicago"

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eljimador.com


brand repositioning

creative-art direction/design
"draftfcb chicago"

This site was created to relaunch tequila el Jimador's new look on a global scale. This iconic look was created to feature the rich history of the brand. Each icon has a meaning that represents an area of the hacienda where the tequila comes from. The approach we took was to create a mix of traditional with modern look from the UX to the design.

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mobile app


mobile app


This was the first mobile app created for el Jimador. The idea was to provide a fun experience, but
at the same time being responsible by adding a useful tool.