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DEEP DISH PIZzA


Single serving pizza product launch

art direction/design/concept
"razorfish chicago"

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DEEP DISH PIZzA


Single serving pizza product launch

art direction/design/concept
"razorfish chicago"

The assignment was to launch a single serving deep dish pizza. The challenge "How do we do it?" We proposed to the client to solely utilize Facebook as the platform to do it. For the first time, the client didn't utilize traditional advertising to promote the product.

The concept was "Pizza Devotion." The Execution to ask a simple question.

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Love pizza? prove it!


Love pizza? prove it!


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the results


over 186,000 + LIKES
in one week and one happy client.

the results


over 186,000 + LIKES
in one week and one happy client.