THE TASK

To create a bilingual-integrated communication campaign for retention and acquisition of existing and new members for the CountyCare medical health plan.Many times people do not know the benefits of their medical plan.

THE SOLUTION

THERE'S A PLAN FOR THAT

RESPUBLICA RESPUBLICA GROUP

STRATEGY, CREATIVE DIRECTION: JUAN PEÑA
ART DIRECTION: HORACIO ACEVEDO, ZACH SMITH
COPYWRITING: GRACE CROIN, MICHAEL STOUT