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Contour


cox new system product launch

CREative direction/strategy
"FCB CHICAGO"

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Contour


cox new system product launch

CREative direction/strategy
"FCB CHICAGO"

COX communications had a new product and our job was to create the right strategy and creative to launch
the product amongst their markets. How did we do it? By showing the product capabilities and creating a
high tech language as well as an ecosystem to connect with customers in multiple touch points.


Landing page

Mobile View

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touchpoints


touchpoints


Strategically we created three different messages to capture customer's attention.
We utilizing email, dm, social media and video, driving them to a one of a kind online demo.

 

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Interactive bus shelter


Interactive bus shelter


The interactive interface demonstrates the usability of the New Contour Voice Remote and innovative on-screen guide.
Tap the screen with the remote, say what you want to watch and the adjacent screen responds with content.
Watch the video below: